A Site Health Audit is a technical SEO review that identifies and prioritises issues affecting your website's performance, creating a plan to optimise it.
What is a Site Health Audit?
A Site Health Audit is a technical SEO review of your website. It helps identify opportunities to improve its performance and ranking on search engines. The audit highlights any issues affecting your site’s health, organises them by priority, and provides a clear technical SEO plan to address them.
The ultimate goal is to resolve these issues, optimise your site, and boost its visibility.
Why is a Site Health Audit important in an SEO strategy?
A Site Health Audit is a cornerstone of any effective SEO strategy because it pinpoints areas that need improvement.
- It ensures your site is technically sound, which is essential for search engines to crawl and index your pages.
- By improving your site from the technical SEO side, it supports other SEO efforts, such as Local SEO, content strategy, and Conversion Rate Optimisation (CRO).
- It identifies hidden problems that may be holding your site back, helping your overall SEO strategy perform at its best.
Think of it as a health check for your website – by addressing the issues, you create a stronger, more effective platform to drive results.
How does it impact your business?
A well-optimised website is more likely to rank higher on search engine results pages (SERPs). This improved visibility translates into:
- Increased traffic: Higher rankings mean more people will find your website. More traffic equals more opportunities to engage potential customers.
- Better conversion rates: An optimised site doesn’t just bring more visitors; it makes it easier for them to take action. Improved user experience and faster loading times contribute to turning visitors into leads or customers.
Ultimately, investing in a Site Health Audit helps ensure that your website is working as hard as it can to achieve your business goals.