Fixing broken links improves SEO, user experience, and site credibility.
What is fixing broken links?
Fixing broken links refers to the process of identifying and repairing links on a website that no longer work. These links may return a 404 error or lead to non-existent pages, negatively affecting user experience and SEO performance.
Why is it important in an SEO strategy?
Broken links can harm a website’s search engine rankings and usability. Fixing them is crucial because:
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Improves user experience: Visitors are more likely to stay on a site without broken links.
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Enhances SEO performance: Search engines prioritise websites with well-maintained internal and external links.
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Preserves link equity: Broken links waste valuable backlinks, reducing the authority passed to your pages.
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Boosts crawl efficiency: Search engines can index a website more effectively when there are no dead links.
Impact on the business
Addressing broken links leads to:
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Higher engagement: Users stay longer on a site when navigation is smooth.
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Better search rankings: Google rewards well-structured websites.
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Stronger credibility: A functional website reflects professionalism and reliability.
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Improved conversion rates: Users are more likely to take action when they don’t encounter errors.