Adding new keywords to your PPC ads is an essential task that helps you capture a broader audience, improve ad relevance, and enhance campaign performance.
Adding new keywords to your PPC ads is an essential task that helps you capture a broader audience, improve ad relevance, and enhance campaign performance. This guide explains the purpose, steps, and best practices for adding keywords effectively in a UK English PPC campaign.
Why add new keywords?
Adding new keywords can expand your reach, ensuring that your ads appear in searches relevant to your business. When carefully chosen, new keywords increase traffic, improve click-through rate (CTR), and help achieve higher conversion rates by matching user intent.
The importance of adding keywords in a Google Ads strategy
Incorporating new keywords is a crucial part of any Google Ads strategy, as it allows you to stay competitive and adapt to changing search behaviours and trends. By expanding your keyword list, you can capture new segments of your target audience and better match their search intent, ultimately leading to improved ad relevance and higher quality scores.
This not only enhances the likelihood of your ads appearing in relevant searches but also helps to reduce costs by improving ad positioning. In a dynamic online marketplace, regularly updating keywords ensures your ads remain visible, competitive, and aligned with current customer interests, maximising the return on your advertising investment.