Disapproved ads and assets prevent campaigns from running due to non-compliance with Google Ads policies. Regular checks and quick resolutions ensure ads stay live, maintaining campaign performance and preventing lost opportunities.
What are disapproved ads or assets?
Disapproved ads or assets are advertisements or creative elements (such as images, videos, or text) that do not comply with Google Ads policies. These disapprovals prevent your ad from being displayed until the issues are resolved.
What is a disapproved ads/assets check?
This task involves reviewing ads and assets flagged by Google, identifying the reason for disapproval, and taking steps to rectify the issue. It ensures that all ads meet compliance standards and are eligible to run.
Why is it important for a PPC strategy?
Regularly checking for disapproved ads is critical to maintaining a consistent ad presence. Disapprovals can disrupt campaigns, lower impressions, and reduce potential leads. Resolving issues quickly ensures your campaigns remain effective and within budget.
What's the impact on businesses?
Unchecked disapproved ads can result in missed opportunities to connect with your audience, impacting traffic and revenue. Addressing these issues promptly ensures ads stay live, generating clicks and conversions without unnecessary delays.