Auction search analysis in Google Ads helps track ad performance against competitors, identify emerging threats, and refine strategies for better visibility. This analysis improves ad efficiency and helps clients stay competitive in the market.
What is auction search analysis?
Auction search analysis in Google Ads is the process of evaluating the visibility and performance of our ads compared to competitors in the same market. It helps identify how well our ads are performing in auctions, who our competitors are, and if there are any emerging threats or opportunities in the auction space. This tool provides insights into our ad rank, impression share, and auction insights to help refine our advertising strategy.
What do we do in auction search analysis?
- We assess how our ads are performing in relation to competitors.
- We monitor changes in auction dynamics and identify competitors’ moves.
- We analyse market trends and fluctuations that might impact ad performance.
- We gather insights to anticipate shifts in the strategy of competitors or major changes in the market.
Why is auction search analysis important in a Google Ads strategy?
- It helps track competitive performance, offering insight into how well your ads perform against competitors’ ads.
- It enables proactive decision-making to adjust bids, keywords, and other strategies before significant market changes happen.
- It allows us to spot new competitors entering the market, enabling us to stay ahead of the competition.
What is the impact on our clients' business?
- Auction search analysis helps clients maintain a strong market position by optimising their campaigns based on competitive insights.
- It can lead to better ad visibility and, consequently, higher ROI, as it highlights areas where adjustments could give clients a competitive edge.
- Identifying changes in competitors' strategies helps prevent losing market share to new or stronger competitors.